A recent commercial for Crayola is an advertisement for some sort of molding clay. The man in the commercial ends up playing with the toy and the women in the commercial steps in and says something along the lines of, "hey those are for the kids!". This made me think of when we talked about the Omega Male in class. The commercial brings to light the whole Omega Male idea by having the male be a "man child" and with out the female he is lost and plays with toys. Men are targets of sexism just as much as women are.. they are subjected to the same social norms and "molds"; what they should be and should not be, what it means to be a man, etc.
Other commercials do the same thing along with many TV shows on today. Men are suppose to be these primitive creatures almost that are completely lost with out a women. A women allows them to be clean.. get to work on time.. have goals or an agenda for the day. The women is portrayed as the "glue" that holds everything together, a superwomen.
Its sad that men are portrayed this way, that a man is just a lost child with out a women in his life.
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ReplyDeletei saw a commercial similar to this and made me thing of that too. Since men are supposed to be the dominent powerful ones they wont admit to being the omega male and "lost with out a woman" even though is sometimes seems to be true and all these shows and commercials are showing more of it
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